Your reputation is your greatest asset.
We build and protect the reputations of founders, firms and executives.
Reputation Management, Media and PR.
Ninety Five PR was founded by Jemma Fleetwood – a former tech, media and reputation management lawyer.
Most PR focuses on output. We focus on perception. How you’re understood by the people who matter – clients, referrers, media and increasingly, AI.
We work with founders, CEOs and regulated firms across legal, finance and medical sectors. Selectively, we work with lifestyle brands where trust is central to what they do.
/ Our Services
Advisory & Reputation Strategy
Oversight of messaging, risk and positioning - informed by media and AI perception.
Reputation-Led Social & Content
Content and paid amplification designed to build clarity, authority and trust over time.
Media Relations & PR
Credible third-party validation through expert commentary, proactive media and ongoing reputation management.
Content Production & Filming Days
High-quality photo and video content that supports credibility, clarity and professional reputation.
Influencer & UGC
Carefully managed creator activity for consumer brands where trust and brand safety matter.
Ongoing Reputation & AI Monitoring
Monthly oversight of sentiment, media coverage and AI interpretation - with clear recommendations.
